F.I.E.N. Moodboard for Product Photo Shoot

About the Brand

F.I.E.N. is a unisex fragrance line by mCaffeine, crafted to elevate everyday moments with bold, long-lasting scents. Each fragrance, from citrusy freshness to warm vanilla, offers a 12-hour stay, empowering individuals to express their unique identities with confidence.

Moodboard

For this fragrance shoot, I explored how visual cues can enhance the storytelling of each scent. I first studied the top, mid, and base notes of each perfume, ranging from oud and saffron to vanilla and cherry, and used those olfactive elements to define the colour palette, props, and lighting tone. Deep shadows and warm hues were used for richer, more intense scents like "007" and "Sheer Kiss", while soft light and creamy tones were chosen for fresher, lighter fragrances like "Vanilla Muse". The aim was to reflect the personality of each scent visually, helping the viewer almost "smell" the story through imagery.