HYPHEN Digital Marketing Campaign

About the Brand

HYPHEN is a modern Indian skincare brand co-founder by Bollywood actress Kriti Sanon. Rooted in science-backed formulations and clean beauty principles, the brand aims to make luxury skincare accessible to a wider audience.

About the Campaign

The goal was to Dewy Prep as an everyday essential functional skincare with a fun aspirational twist. The campaign bridged clean beauty with dynamic, Gen-Z forward storytelling through playful visuals, relatable settings and high-energy editing.

Carousel & Reel

The carousel was crafted to showcase Dewy Prep as a fresh everyday companion with tennis serving as a metaphor energetic, active lifestyle.

The reel had fast-paced transitions and trending audio to create a sense of energy and excitement around the launch.